Analysis: Facebook in the mobile market has started to now
Posted 24th May 2012 by laptopaccu
May 24 news, according to foreign media reports, recently have analysts say, Facebook has started to show, at least in the mobile market so.
Last week, Facebook in the mobile business for good to the revenue may result in the stock price down and public listed, share price falling steadily.
Facebook in its New York securities and exchange commission to submit S-1, "according to a document our mobile products is not satisfactory revenue, perhaps because mobile business is PC version of the supplement, and through the advertisement business content, make its have profitability." Facebook has for mobile edition will replace the PC version of the concerns.
In addition, Facebook also faces the user excessive number of effect. The number of users, growth inevitably will gradually reduce its world more multi-purpose appeal, and the user may transfer to other social networking sites.
Mobile version of earnings means delivery advertisement. Facebook has already announced that it will start in the mobile version of the rolling news and PC version of the landing page display advertising and sponsors pay stories, advertisers pay for content, advertising in the mobile version had only border and PC version rolling information display.
EMarketer analysts Noah Elkin says, the two biggest mobile advertising network is Google and apple and the development Fcebook required for the operation of two mobile operating system, so the two companies have the ability to control the game with Facebook, and Facebook has not developed a unique application or from the operating system.
Facebook in time axis and rolling news on the text ads is not difficult, Google take this has profit billions of dollars, but Google has strong background support.
In addition, analysts also points out, from Zynga game developers such as Facebook obtained income proportion of disorders, and mobile market development member of the lack of Facebook attracted operating system platform, developer can only write operation in iOS and the application of the two.
Facebook ace will be electronic payment system, now used for PC game virtual goods payment. According to industry figures, global virtual goods payments have increased from $2007 in 2 billion to $2010 in 7 billion, and is expected to be in 2014 grew to $15 billion. Facebook says it has "money transfer" license application, but not comply with local laws and regulations.
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