Fight Age Discrimination in the Workplace With Your Digital Footprint
You thought social media was for the “kids?” Blogging
…You don’t have time to engage online with a bunch of people - you’re busy! Think again!
Social media such as blogging, Twitter
, Facebook, linkedin
, etc. can help keep you looking young in a job market with a tendency to discriminate against older workers
If you haven’t looked for a job in a while and/or aren’t tuned in to
managing your “digital footprint” - what comes up when someone
“Googles” your name - it’s time for a quick lesson in social media.
long and the short of it is this: an online presence is key to how
people will perceive you. Especially if you are in a “young” industry
that discriminates against workers over 40, appearing connected to new
ways of presenting yourself (your brand, as it were), may help you open doors that seemed closed.
Take a look at Marci Alboher’s blog, Shifting Careers. It
tells the story of a 49-year old entertainment reporter who remade her
image by freshening up her appearance and wardrobe and creating a hip
online presence that made her seem younger than would belie her 20
years of industry experience. She hired people to help her, which is a
great idea, but Marci points out that asking fashion conscious friends
and teenagers (your children or others’) for advice and information
about trends and technology is another option.
The key factor is, no matter how much experience you have, it is
important to keep up with what is going on in today’s job market. Video resumes, Wikis, video conferencing, Second Life, podcasts…Job
seekers should be aware of these technologies and willing to use them!
Be resourceful and aware - you may be surprised to learn that Web 2.0 tools
can be a lot of fun and helpful beyond networking and job seeking. (Be
sure to let me know when you start using a Wiki to plan your next potluck!)
Facing discrimination in your job hunt? We can write your resume to
make you look younger. Need help navigating social media and online
networking? Keppie Careers is here for you!