A year of light, motion and magic
Posted 1st October 2008 by Anne Florenzano, tagged blogging, blog, economy, miri market, light motion and magic, business decisions, online community
Happy Birthday to me! I began my Light, Motion and Magic
blog a year ago - and what a great year it has been! Today I'd like to
write a little about what I've learned from the blogging experience -
and since this blog is all about being a woman entrepreneur starting my
business - I'll outline where my business efforts are right now.
This blogging experience has been terrific. There have been both
outward and inward benefits to this blog. I started it because I
realized that there is an online community that I would need to
understand, reach out to and be a part of if I were ever going to make
a success of my online business. That online community is every bit as
robust as I thought it would be, and more. The other blogs and bloggers
that I've followed, those I've communicated with in forums (like WIM!) and the
additional Twitter community that I engage with has simply become a
part of my life now. Yes, it takes up time, but it's well, well worth
it. I have a genuine fondness and respect for the friends I've made
online, and the times I've reached out, I've rarely been disappointed.
On an internal level, I can't overstate how important it has been,
as I've gone through this business start-up process, to take the time
to concentrate my thoughts and experiences as I've gone along. Yes,
it's been hard to think of exactly what to write about sometimes, but
the effort has always been rewarding, and has often crystallized my
thinking, or spurred me to more needed research.
My latest test of patience in getting Miri Market off the ground is
finally drawing to an end. Johannes will be done with the design
enhancements soon, which I am very excited to see. After that, I look
forward to getting reactions to the concept from people through online
surveys and face-to-face research.
The economic conditions in which we find ourselves is going to
affect my business decisions, without a doubt. It's tough enough to get
a business off the ground, even without the tremors of a looming
economic crisis shaking that very ground. I will continue to move
forward very cautiously. Admittedly, getting Miri Market going has been
s-l-o-w-w-w-w, but I've always believed that the process will unfold as
it should, in due time. Perhaps the delays have been a good thing, and
I should be grateful that the nervousness of watching the economy this
week was not compounded by having a container of new product to launch
and sell! These are uncertain times, for sure, highlighting the need to
minimize risk and do my research to make sure this is a product that
will be well-received.
Thus, I start out on Year Two of this blog. As I proceed with my








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