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Three reasons your business isn't growing

Why isn’t your business growing?  It’s a good question and one most home

business owners face at one point or another. 

So, let’s take a look at the three reasons that could keep your business

from going to the next level.

1. The

   marketing for your product or service isn’t clear. Your marketing needs

   clarity.  Can you explain in 30

   seconds what it is you do?  If it’s

   hard to explain your business, then your potential partner or customer is

   going to be clueless to.  You won’t

   sell much or anything or recruit others until you can articulate exactly what

   you can do for potential partners and customers.

2. Your

   marketing lacks consistency.  Do you

   have a marketing plan?  What about a

   budget?  Do you follow up with

   customers, prospects, and partners? 

   Developing a marketing plan is key. 

   You must have one and daily actions are required. 

3. Is

   your marketing congruent?  What

   about your VIP customer plan?  Do

   you even have one?  Does it all fit

   together? What about your identity? 

   Do you use the same slogans and sayings on all of your pieces of

   information?  What if Nike decided

   to use “Get up and go for it” on their next advertising campaign.  Doesn’t make much sense does it?  

Lisa Willard