Yesterday, as I was thinking about the marketing swag I bought last year for my company, I was looking at my box of pens.
Last year, I gave away so many pens with my logo, and yet how many clients did I get a result of this? Well, not enough to make it worth my while to do it again this year.
I am happy to give away the post-it notes and the brochures and the postcards. I even have a couple of mugs I should bring with me and give to favorite clients.
But these are really good pens and my husband and I use them all the time. Not expensive pens, not nice pens, but they do write well, and we like that.
So, is it terrible that I am not going to take and give away all of my pens this year?