Just being myself
When I first started freelancing/consulting full time, I went to a conference in New Orleans, and I went on the fly. I had very little time to make the plane ticket, sign up, and go. So, I just had business cards with me, and no professional wardrobe, no done nails, no makeup, no tweezed eyebrows.
I left that conference with new clients.
A few years ago, I gave a workshop at the same conference in a black turtleneck and black pants, hair in a pony tail. I got enough work for a year.
Last year, I had a sassy new haircut, perfectly manicured French tips, waxed brows, pedicure, professional new wardrobe, and a buttload of professionally done marketing materials and an exhibition table.
I didn't really get any new clients.
This year, I didn't send out any postcards advertising my workshop. I didn't get my hair freshly colored; my nails are just nails and not freshly manicured or pedicured. I reserved an exhibit table, but haven't paid for it yet, so maybe I should check today to see if I still have it...
Based on past years, this should be the best conference ever.