Member Blogs

I’m a “soft salesperson”. I don’t like to be too pushy, suggestive or aggressive in my selling style. I don’t believe those tactics help you to have higher sales, but they absolutely can turn people off and may in fact even prevent sales from happening in the first place!

That said, I still try to stress to our rep force that you want yourself (and your LikeWear business) to be top of mind to your contacts and customers - but not in their face. You want to be thought of - certainly while you are having a house party or are participating in a local vendor event - but also when someone needs a gift or is ready to do some seasonal shopping for their children. A very effective - and subtle - way to continually stay top of mind and promote your business is to “advertise” in an email signature.

All of our independent sales reps have their own web sites/stores so I suggest creating a signature for emails that includes a live link to their store address (this also goes for communication coming from mobile devices like Blackberry, iPhone, etc.).

I think many of our reps are surprised by how many people click on their links just out of curiosity. Think about how many emails you send out in a week, in a day, in an hour! Even if your email communication is not business related, with every note sent, you can brand your business and provide an easy and subtle opportunity to convert someone into a customer.

CEO-Lisa