Member Blogs

Too Many Treats?

First, I hope you had a wonderfully fun Halloween and that your kids enjoyed dressing up and seeing all of their friends in costume. Now that the excitement has settled, you may be faced with a huge pile of candy and wondering what to do with it. Maybe you are thinking, "They're kids, it can't be THAT bad for them."

Let me share some frightening statistics from the International Journal of Pediatric Obesity (a problem so large that it has its own Journal!)

• Childhood obesity is the greatest health risk our kids face today
• By the year 2010 (that's next year) it is expected that 50% of all children will be overweight
• This is the first generation where kids have a lower life expectancy than their parents

We're spending billions of dollars on healthcare and our kids are unhealthier than ever. What's going on here?

One things that's going on is that the average American child's diet consists of one third junk food. Snacks, candy and other prepackaged foods, desserts filled with far and sugar make up a large portion of their daily intake. And I'm not just talking about special occasions like Halloween and Christmas. This is every day. All day.

The "food" that kids are eating is nutrient void but dense in calories. The lowest quality calories that you can find. These are the choices that are placed at a child's eye level in the grocery store, and not by accident. Ads for these high-sugar, high-fat, low-nutrition foods air during your children's favorite TV shows. The commercials for these foods are filled with bright colors, music, action and the promise of something special.

An additional issue is that, as a nation, we are suffering from "portion distortion", and this includes our children. They are learning to super-size, and purchase "economy size" and "value sized" meals themselves. They are constantly being bombarded with unhealthy food choices and learning that "bigger is better."

And then the problems of low-quality, high-volume eating are compounded by an increasingly sedentary lifestyle. Think back to when you were a kid. Chances are you played outside with the neighborhood kids after school until it became dark. Kids today come home from school and many of them spend the rest of the afternoon and evening in front of the TV or a computer screen.

So here's a troubling equation for you:

Now some kids have the opposite problem, instead of being sedentary, these kids have no down-time at all. They're being shuffled from one activity to the next day in and day out. What are they eating during all of this "shuffle time"? For many moms, the easiest solution is either grabbing fast food to eat on the run, or grabbing some snacks for the kids to eat in the car. See where I'm going here?