I checked out your website crazy4color.com. I have 17 years in the retail industry in Buying, Merchandising and Design. My experience is primarily in Womens accessories but the thought/planning process in buying and merchandising spans across most categories in retail.
I think your price points are very good and very reasonable.
Is there any way you can extract the design( ie. picture of insect, bug animal) so people can see at first glance what design is what. Maybe blow up the design in a little square box right beside the actual dress or have larger pictures of all your graphics?
Because all the dresses long sleeve are the same style as well as the short and what you will find is that one insect, animal, catepillar will outsell over another. As a customer I am interested in the silhouette first and then Grapic design. I think if you blow up the graphics you will see a fast trend in what graphic outsells another and your customer may just make the purchase faster.
Are they all 100% cotton? Can you market to the Organic "going green" market?
I think the concept is very cute and sweet. I have a 14 month old girl that would look very cute in your dresses.
Do you offer matching leggings for the girls' dresses?
I wish lots of success!!!