Marketing Firm vs. Do It YourselfSubscribe
So far we have done our marketing ourselves and it is definitely slow going! We have a very small marketing/advertising budget, so there wasn't much of a decision process.
On the plus side, it is extremely rewarding when a marketing effort pays off and you know you have done it all on your own! The negative would be that it takes time (which I don't have much of) and a lot of research (and lessons learned) to find the best ways to do it on your own!
I still have a marketing firm on my list of things that I would love to implement when my budget grows!!
I marketed my first book myself and had a lot of success. I don't have the money for a professional firm, so I did a ton of research and dove in. Now I am marketing my freelance business and it is taking off. Hopefully it will all work well so as to propel my next novel to the bestseller list!
I have zero dollars that I want to spend on marketing so I'm doing it myself mainly through networking. I have noticed once you get your name out and about it does make all the difference. No one knows your business better than you and it costs you nothing but time (LOTS) to try it on your own.
Best of luck,