After reading fellow Workit Mom, Karin Abarbanael’s, great book, Birthing an Elephant (a guide to overcoming the challenges of launching a business), I was excited to try the resource she listed , SCORE. SCORE is a group of retired executives that offer free mentoring and coaching to small businesses. It took me a few months to formulate a more defined question for them than HELP! But today I did and here is basically what I asked of a mentor who had successfully launched several small businesses.
How important is a Tag Line? SmartToyChoice’s original tag line was “Keeping Parents Informed about Toy Recalls.” Since then we have received feedback that our customers wanted baby products and other “non toy” child recalls included in our service. In addition, we were told that Child Care providers would be in need of our service so now we are marketing to daycares. Then I mentioned that we were really struggling with the tagline and mentioned some of the ones we were considering such as Keeping Parents Informed about Recalls Affecting Children (doesn’t address daycares) or Automatic Recall Notification for Your Registered Toys and Baby Products (seems too long). And I ended the email with Any Advice?
My response from my SCORE mentor/coach was No. That was it, No. I thought my original question was How important is a Tag Line? which is not a yes or no question but after re-reading my email, I guess all they replied to was the Any Advice. I don't think they are going to be as helpful as I had hoped.