Beth is a Vice President for CBS Communications Group. She lives in New Rochelle, NY with her husband and two kids, ages 5 and 8. Beth is also the author of Peeing in Peace: Tales and Tips for Type A Moms and the founder of Rolemommy.com
. If you need an extra shot of energy in your day, read Beth’s interview, in which she shares her tips for juggling work and family without losing your sanity, offers some advice for aspiring authors, and talks about how she created a more flexible work arrangement after having kids.
Can you tell us a little bit about your job?
My job at CBS has changed over the years. I’ve been part of the company since 1996 – starting out as an entertainment publicist where I arranged interviews, coordinated set visits and hob-knobbed with some of the biggest and most forgettable names on television. About three years ago, I pitched my boss on the idea of having me handle publicity for several divisions of our company and he was intrigued. Since then, he now calls me “the knitter” which means I knit together various divisions of the company in order to maximize publicity for our shows. I like to think of myself as a synergist since my Grandma Dora was the only person I knew who could knit like it a professional athlete.
What is your professional background? Can you talk a bit about the career path that brought you to where you are today?
I have a master’s in journalism from NYU with a specialization in magazine writing. While I was pursuing my master’s degree I had a part-time job at a public relations firm that handled publicity for several syndicated talk shows including “Geraldo” and “The Joan Rivers Show.” I then moved on to a few more PR firms and worked on several more talk shows like “The Maury Povich Show” and “Ricki Lake,” plus magazines, and IMAX theater and awards shows before I finally made it to CBS where I’ve gotten the opportunity to handle shows like “Everybody Loves Raymond” and “CSI”, to name a few.
Can you briefly describe your usual day – from the time you wake up to the time you to go bed?
I get up at 6:45am, shower - usually hear someone calling my name while I’m showering – then my kids run into my bedroom turn on the TV and start watching one of their favorite morning shows. By 7:30 am it’s time to get them both dressed for school, make lunches, feed the cat, feed the kids breakfast, clean cat litter, check emails and then get them ready to head to school. By 8:10 am, we are on the road – I drop them both off at school and then hop on my commuter train.