Why marketing? And why focus specifically on very small businesses?
I absolutely worship marketing. I adore it. It’s a sickness. I am just completely and utterly fascinated by the reasons people buy things, or why they buy one thing over another thing.
On an average day, how much time do you spend working on your company?
Maybe 12 hours?
What advice would you give to a mom who wants to start her own business?
Only follow advice from people who have the life you want, not from people who have the life you have. They are not qualified to give you the advice you need. You want to be Dooce? Talk to Dooce, not your sister-in-law.
What advice did someone give you that you chose to ignore?
God, where do I start? Finish high school. Finish college. Don’t start a business without funding. Don’t start a business without a back-up plan. Don’t start a business without a degree in marketing. The list goes on. I probably didn’t follow any advice at all, to be honest. I got my role models from Judith Krantz novels.
What are the best and worst things about your job?The best is that I get to hang out with my family all day. (That and I’m often saddled with the unpleasant responsibility of finding photos of attractive male celebrities with their shirts off.) The worst is deadlines. I was not wired for deadlines. I was wired for drinking margaritas on a beach in Bali.
We all have days when our batteries run low. What do you do for inspiration?