Mom Interviews

Sheila Lirio Marcelo

Founder and CEO,

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What has been the most challenging part about starting your own company?

The biggest challenge so far has really been staying focused on what our goal is. I think for, and many companies out there, it’s easy to get sidetracked by any number of great opportunities that come along. I would much rather us be a leader in the areas that we focus on by providing the highest-quality service, rather than spread ourselves thin by pursuing every opportunity or partnership that comes our way.

What do you find most exciting about being an entrepreneur?

I think the most exciting aspect of being an entrepreneur is the realization that you are creating something and building it from the ground up. It always amazes me to look out and see how much we have grown this company even in a short period of time.

Beyond that, it’s fulfilling for me to have a hand in creating a company that has a true purpose and social mission. It may sound like a cliché, but the time commitment and hard work is really worth it when I think about the number of people and families we are positively impacting with the services we provide.

Can you briefly describe your usual day, from the time you wake up in the morning?

My husband Ron and I always drop our youngest off at school in the morning so we can spend that time together as a family. We also try and make it a priority to have breakfast together as a family, which I think is very important.

During the school year, we have had a live-in nanny who helps us out with errands while the kids are at school. She provides us with a great deal of support, especially when it comes to shuttling our youngest to and from his various activities. In the evenings we eat dinner together as a family and after that we usually play board games, play the piano or listen to our youngest son sing (he takes lessons), and then it’s time for bed.

Our older son is in boarding school right now, so he's learning to be more independent. We see him every Sunday for brunch as a family, and we’ll watch his rowing races on Saturdays, which is a lot of fun for us.

We really try to prioritize weekends as a time to be together as a family. If I do have to go into the office, Ron and our youngest son will join me. Fortunately, we have a playroom set up at the office, so my son and the kids of our employees actually have a great time coming in.

Do you work at an office or from home? What are the positives and negatives of this arrangement?

1 comment so far...

  • sheila ,
    great interview, wow this give me a rush of ideas.... i hope i can do half of wht u have done or ur doing right now ....
    thank u again

    Flag as inappropriate Posted by shwe on 5th April 2011