"I want to keep working, but I need more flexibility!" says public relations and marketing professional and mother of twins Caitlin Friedman. Together, she and her business partner Kimberly Yorio run TC Media in New York City and are the coauthors of the "Girl's Guide" series of books. Their latest, Happy at Work, Happy at Home: The Girl's Guide to Being a Working Mom, offers hints and advice for making the most of your work-life juggle.
Friedman lives with her husband and children in Brooklyn, N.Y. "I have a boy and a girl, who just entered Kindergarten this fall," she says. "Which is one of the reasons I need to simplyfy my life a little and start working from home. It's been hard to do everything, as I am sure all of your readers can relate!"
We certainly can!
Tell us about your career path. What led you to where you are today?
It was a long road! I went to school in Amherst, Massachusetts, and decided that I wanted to break into PR. The only agency in the area was a small boutique shop that specialized in cookbook PR. I fell in love with the publishing business at this job... being a part of the process even at the marketing stage of it is fun! After a year at the job I decided I wanted to move to New York City and, out of the blue, received a job offer as a segment producer at the Food Network. Was it meant to be? I think it was!
The job at the Food Network was great, but I made zero money, so I took a job at a bigger boutique PR agency that specialized in lifestyle clients. I was there for a year, hated it, but met my husband and I love him so it was worth it. I was offered a job to head up the PR efforts for the cookbook program at Broadway Books, a division of Doubleday at the time. During my two years there, I worked with fantastic authors and great editors and fell in love with the whole book world again.
I decided that it was time to go off on my own, so with only a single client on my list I launched my own PR shop (actually just a desk in my bedroom). After two years of going at it alone, I kept finding myself competing with Kimberly Yorio who had a small PR shop that specialized in cookbook PR, too. As you can imagine, there aren't that many people that know this world!
We decided to merge our businesses to form YC Media. After a year in business, I realized we had made a ton of mistakes but had a lot to share with women who were thinking of going on their own so the idea for our first book, The Girl's Guide to Starting Your Own Business, was born.