Hi Claire, Welcome to Work it, Mom! A big congratulations on turning your business idea into reality. That's a huge achievement! And I like the concept a lot. Since becoming a mom, I've been shocked at how commonplace recalls are. And you are right: concerned parents are forced to cope with a ton of confusing recall information. I wish you luck!

Hope you will check out one of the WIM groups specifically for business-owners like yourself. This is a good one to start with:
http://www.workitmom.com/group_entrepreneurmoms