Member Articles
By Michele
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Knowing your market is critical. It is the single truth of business. During economic downturns, this knowledge is even more important. It can determine…
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Customer satisfaction studies have become a mainstay metric in marketing's effectiveness dashboard. However, all too often this metric is used…
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I read a headline recently on CNN.com: Jobless mom feels guilt over no $600 toy spree.I can feel for this mother. This year we are cutting way back as…
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I've been listening to marketers struggle with how to continue to drive business through marketing efforts in our current economy. One online…
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