Member Articles
By Lorena
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Albert Einstein said that common sense is the collection of prejudices acquired by age 18. I’m fine with that, as long as we continue to collect…
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Larry Page -- one of the co-founders of Google -- says that we should try to do things that most people would not. Is this easy advice? Probably not.…
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We've all witnessed good ideas taking off in front of our eyes, powered by few basic human desires: the pleasure to publish or share news (blogging),…
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This is a very hot topic today: All marketers talk about brands (products and services) who tell stories to their consumers. The better the stories brands…
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If there is one thing I can say for sure after 15 years of marketing big brands, new brands, local brands, and renowned global brands is that consumer…
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This question came up in some conversations: Do you do any research before launching your business (and if so, how much), or do you dive directly into…
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Why the riskiest thing you can do is be safe and not audacious? Because going for "safe" in marketing (as well as in life) means really setting…
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Over 90 percent of the consumers cite "Word of Mouth" as their most influential source of information when buying products and services. You…
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