Member Articles

By Lorena

Common Sense: The Collection of Prejudices Acquired by Age 18
Albert Einstein said that common sense is the collection of prejudices acquired by age 18. I’m fine with that, as long as we continue to collect…
A Healthy Disregard for the Impossible
Larry Page -- one of the co-founders of Google -- says that we should try to do things that most people would not. Is this easy advice? Probably not.…
Customers First -- A Key Ingredient for Success
We've all witnessed good ideas taking off in front of our eyes, powered by few basic human desires: the pleasure to publish or share news (blogging),…
What Stories Are We Telling?
This is a very hot topic today: All marketers talk about brands (products and services) who tell stories to their consumers. The better the stories brands…
Consumer-Centric Marketing
If there is one thing I can say for sure after 15 years of marketing big brands, new brands, local brands, and renowned global brands is that consumer…
To Research or Not To Research?
This question came up in some conversations: Do you do any research before launching your business (and if so, how much), or do you dive directly into…
The riskiest thing you can do is be safe
Why the riskiest thing you can do is be safe and not audacious? Because going for "safe" in marketing (as well as in life) means really setting…
To network or not to network
Over 90 percent of the consumers cite "Word of Mouth" as their most influential source of information when buying products and services. You…

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Member Articles

By Lorena

Common Sense: The Collection of Prejudices Acquired by Age 18

A Healthy Disregard for the Impossible

Customers First -- A Key Ingredient for Success

What Stories Are We Telling?

Consumer-Centric Marketing

To Research or Not To Research?

The riskiest thing you can do is be safe

To network or not to network

Fun splurges, because you deserve it

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