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I have my own business that operates 100% online through my website. We are just getting started and don't have a lot of money to put into advertising. Most of my customers so far are women, mostly young moms. What are the best ways to market effectively and afford-ably to this market until I can build up my revenue to market through more expensive means?? Any advice is much appreciated.”

Asked by NutriFamilyMeals on 11th October 2010 | 3 replies

3 replies so far...

Networking groups and social media like Roz mentioned are great ideas. Also, marketing through bloggers can be very cost-effective and results-effective if you select the right ones. Bloggers who have the right target audience and a decent following can generate a lot of traffic to your website by giving your product/service a good review. It's like word of mouth but not confined to a geographic location. And often you can get these promo posts on blogs in exchange for product/service instead of actual cash. You just have to make sure your product/service is worth promoting, because bloggers won't hold back on a bad review.

Flag as inappropriate Posted by Amy @ Go Ask Your Dad on 26th October 2010
Thanks for the ideas Roz. My frustration with keeping up with online social networking groups is that I don't have time to keep up with all of them. I wish they could all interconnect with my main Facebook page.

Flag as inappropriate Posted by NutriFamilyMeals on 14th October 2010
Hello! Some of the best low- or no-cost ways to advertise is online through networking groups. Joining groups, such as this one, that fits your target market will allow you to build relationships and create an awareness of your products. There are many sites out there like CafeMom, WAHM, etc. Just Google for mom groups and you'll be amazed at what you find.

Also, Social Media such as Facebook, MySpace, and Twitter are great ways to build relationships and to let friends, family and groups know about your business. You can search the available groups and add friends daily. Keep your posts consistent and frequent...alternate between offering valuable information and showcasing how your products have helped other moms. It does take some time to build this network so that it's delivering leads to you, but it is an effective way to advertise.

I have many more tips that I can share with you. If interested, just send me a message and we'll connect.

Wishing you great success,

Roz

Flag as inappropriate Posted by FoundFreedomatHome on 11th October 2010