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For women entrepreneurs, what do you find is your biggest challenge with promoting your business? Is is time? Is it money? Is it how to do it? Is it where to get started? Please share your thoughts, comment and ideas with me. Thanks! Sincerely, Teresa Morrow”

Asked by Teresa Morrow on 31st October 2010 | 3 replies

3 replies so far...

I think it is all of the above.
I wear so many different hats trying to promote my business, Bodacious Biscotti.
I buy the ingredients, bake, package and ship the biscotti.
I have a website and so I try to remain current on that. I have links on my website to FaceBook to try to drive traffic there.
I opened a few shops on Etsy.com to try to get more customers, but so far nothing.
Anyone who tries my biscotti loves it, but I think my weakness is marketing.
For sure, if an entrepreneur has money, they can hire a marketing/PR firm.
So I would appreciate any suggestions and help.

Thank you,
Nava Viniar
Bodacious Biscotti

Flag as inappropriate Posted by Bodacious Biscotti on 1st February 2011
First, thanks Marilyn for your reply. Next, you don't have to spend TONS of money to advertise and promote your business. You can get things started by getting your name out there on social media. Get a blog website...which doesn't cost much at all. You may wish to get some direction on the format and layout so the site can look as professional as possible. Also start blogging to share about your business and the expertise of what you do and how it can help others.

You can set up a wordpress blog for no money (unless you need someone to help you get some customization done to the site). And if you need some training/consulting...there may be a bit of money there.
Once you have the blog up....start writing about candles...how they can help peoople, why people love candles, different settings with candles, etc.
And get involved with social media...get a facebook, Twitter and Linked in account to begin making connections with people who love candles, others in the direct selling industry, etc.

If you have some more questions, please let me know. I hope this helps a little bit.

Sincerely,

Teresa Morrow

Flag as inappropriate Posted by Teresa Morrow on 10th November 2010
I also would love to have an answer to this great question. i just started selling Scentsy Flameless candle warmers and I don't have an advertising budget! I have noticed though that the Directors have paid big money for personal websites and facebook ads. That is something I just can't do right now.
Thanks!
Marilyn Corliss
Independant Scentsy Consultant
https://marilyncorliss.scentsy.us/Buy

Flag as inappropriate Posted by marilyncorliss on 9th November 2010